Branding (In-Progress)
Kuhn CarpentryKuhn Carpentry, LLC specializes in bespoke home renovation and construction projects in the Pittsburgh metropolitan area.
Working closely with the client, I developed a design strategy constructed from exhaustive research into the tools of the trade in wood carpentry: saw blades with variable expansion slots & tooth shapes, drafting paper, a color palette inspired by water-based wood stain finishes, and bitmap wood grain textures. A monospaced typeface was chosen for the wordmark and promotional headers to convey a measured and systematic approach to construction.
More forthcoming...